|
|
|||
E-conomics by A. Zerdick & etc.
Strategies for the Digital Marketplace
'E-conomics', a reference book for the Internet economy, takes the European telecommunications industry as its focal point. It is recommended for anyone seeking a greater understanding of the workings of a network economy or those seeking to succeed in business in the information age. The data has been reviewed and evaluated until printing.The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date. |
|
| Author(s) : etc. | Format : Hardback Book |
| ISBN-10 : 3540649433 | ISBN-13 : 9783540649434 |
| RRP : £56.00 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : European Communication Council Report
Country Publication : Germany
Publication Date : 01/07/1999
Publisher : Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Page Length : vi, 336mm
Page Size : 230mm