Creative Strategy in Advertising by A.Jerome Jewler

Creative Strategy in Advertising This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.
Author(s) : A.Jerome Jewler Format : Paperback Book
ISBN-10 : 0534252605 ISBN-13 : 9780534252601
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Product Details:

Country Publication : United States

Publication Date : 08/12/1994

Publisher : Thomson Learning

Page Length : 416mm

Page Size : 254mm