Creative Strategy in Advertising by A.Jerome Jewler

Creative Strategy in Advertising Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. Moving through the creative process step by step, the text focuses first on the creative person, then on strategy and problem solving. Additional chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising.
Author(s) : A.Jerome Jewler Format : Paperback Book
ISBN-10 : 0534522637 ISBN-13 : 9780534522636
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Product Details:

Country Publication : United States

Publication Date : 11/07/1997

Publisher : Thomson Learning

Page Length : 416mm

Page Size : 260mm