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New Economy Emotion by Alfredo Zingale & Matthias Arndt
Engaging Customer Passion with E-CRM
The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment.Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089 |
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| Author(s) : | Format : Paperback Book |
| ISBN-10 : 0470841354 | ISBN-13 : 9780470841358 |
| RRP : £27.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : New Economy Excellence S.
Country Publication : United Kingdom
Publication Date : 25/06/2001
Publisher : John Wiley and Sons Ltd
Page Length : 240mm
Page Size : 216mm