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Customer Communications in Marketing by Alison Cheeseman & Gill Wood
Offering a complete package for CIM exams, this updated guide comprises the coursebook texts and free access to the MarketingOnline learning interface. The coursebook is structured to link information directly to the CIM syllabus, with updated material and cases and a range of support material.Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: Co-written by the CIM Senior Examiner for the Customer Communications module CIM approved content for this year's course Approved by the CIM Chief Examiner Fully revised and updated to fit in with the new CIM syllabus Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts |
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| Author(s) : Gill Wood | Format : Paperback Book |
| ISBN-10 : 0750657006 | ISBN-13 : 9780750657006 |
| RRP : £19.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : CIM Coursebook S.
Country Publication : United Kingdom
Publication Date : 20/06/2002
Publisher : Elsevier Science & Technology
Page Length : 248mm
Page Size : 297mm