Brand Equity and Advertising by David A. Aaker & Alexander Biel & David A. Aaker

Advertising's Role in Building Strong Brands


`Author(s) :` David A. Aaker & David A. Aaker	`Format :` Hardback Book
`ISBN-10 :` 0805812830	`ISBN-13 :` 9780805812831
`RRP :` £61.50	`Best available price :` £ / $
`Prices as of : BST check live prices`

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Series Title : Advertising & Consumer Psychology S.

Country Publication : United States

Publication Date : 30/06/1993

Publisher : Lawrence Erlbaum Associates Inc,US

Page Length : 384mm

Page Size : 241mm