How to Produce Successful Advertising by David Farbey

A Guide to Strategy, Planning and Targeting

How to Produce Successful Advertising A handbook offering advice on making the most of an advertising budget. It looks at: setting precise objectives; defining the target; planning; selecting the best medium; effective medium buying; developing the message; production; budgetary control; and evaluating and effects.
Author(s) : David Farbey Format : Paperback Book
ISBN-10 : 0749427019 ISBN-13 : 9780749427016
RRP : £14.99 Best available price : £ / $
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Product Details:

Series Title : Marketing in Action S.

Country Publication : United Kingdom

Publication Date : 28/07/1998

Publisher : Kogan Page Ltd

Page Length : 190mm

Page Size : 235mm