Business in a Virtual World by Fiona Czerniawska & Gavin Potter

Exploiting Information for Competitive Advantage

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.
`Author(s) :` Fiona Czerniawska	`Format :` Hardback Book
`ISBN-10 :` 0333721217	`ISBN-13 :` 9780333721216
`RRP :` £50.00	`Best available price :` £ / $
`Prices as of : BST check live prices`

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Product Details:

Series Title : Macmillan business

Country Publication : United Kingdom

Publication Date : 19/06/1998

Publisher : Palgrave Macmillan

Page Length : 288mm

Page Size : 240mm