Revenue Management and Pricing by Ian Yeoman & Una McMahon- Beattie

Revenue Management and Pricing Revenue management is the process of allocating the right inventory to the right kind of customer at the right price to maximise revenue. It applies particularly to the service sector. Covering numerous industries these case studies demonstrate a variety of scenarios, problems and solutions. Topics covered include: - strategy - management; training - linear programming - bid pricing - measurement - modelling - e-business - software development - distribution systems - marketing and ethics
Author(s) : Format : Hardback Book
ISBN-10 : 0826459714 ISBN-13 : 9780826459718
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Product Details:

Country Publication : United Kingdom

Publication Date : 03/07/2003

Publisher : Thomson Learning

Page Length : 256mm

Page Size : 244mm