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Mastering the Dynamics of Innovation by James M. Utterback
How Companies Can Seize Opportunities in the Face of Technological Change
Presents a fresh look at how innovation transforms industries, raising the fortunes of some firms while destroying others. This book asserts that several organizations must consistently abandon past success and embrace innovation - even when it undermines their traditional strengths.The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs - ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging - to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how - over time - new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation - even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. |
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| Author(s) : James M. Utterback | Format : Paperback Book |
| ISBN-10 : 0875847404 | ISBN-13 : 9780875847405 |
| RRP : £11.99 | Best available price : £1.17 / $ |
| Prices as of : 03/08/2008 03:50:05 AM BST check live prices | |
Product Details:
Country Publication : United States
Publication Date : 06/09/1996
Publisher : Harvard Business School Publishing
Page Length : 288mm
Page Size : 233mm