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City and Enterprise by Leo van den Berg & Erik Braun & Alexander H.J. Otgaar
Corporate Community Involvement in European and US Cities
The authors of this study explore the potential implications of corporate community involvement for the sustainable development of cities and the creation of cross-sector partnerships. The examples and case studies are taken from experience of such initiatives in European and US cities.While in the past, corporate community involvement was mainly considered a form of philanthropy, nowadays the argument is gaining credit that corporate community involvement is not only a matter of ethics, but also of self-interest. As companies recognize their interest in the welfare of the city, they may become inclined to invest in some way in that city's welfare. Assuming that the interests of public and private stakeholders tend to converge as companies become aware of their interest in an attractive environment, then corporate community involvement may bring along a new type of public-private partnership, as an instrument of urban regeneration. Bringing together comparative case studies from Amsterdam, Chicago, Leeds, London, Munich, New York, Seattle, St. Louis and The Hague, this considers the potential implications of corporate community involvement for the sustainable development of cities and the creation of cross-sector partnerships. It analyses the involvement of companies in urban challenges in the fields of education, employment, safety, affordable housing and the living environment. It also looks at the efforts made to establish strategic partnership between "enlightened" corporations and public authorities. The book reveals that "pro-active" firms attach much value to investments in their "urban environment" as part of their corporate strategy. But it also shows that cities do not yet take full advantage of these arising opportunities. |
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| Author(s) : Leo Van Den Berg | Format : Hardback Book |
| ISBN-10 : 075463826X | ISBN-13 : 9780754638261 |
| RRP : £55.00 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : EURICUR Series ( European Institute for Comparative Urban Research)
Country Publication : United Kingdom
Publication Date : 24/10/2003
Publisher : Ashgate Publishing Group
Page Length : 222mm
Page Size : 157mm