Customer Loyalty by Lyn Etherington & Sionade Robinson

A Guide for Time Travellers

Customer Loyalty

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
Author(s) : Format : Hardback Book
ISBN-10 : 1403997632 ISBN-13 : 9781403997630
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Product Details:

Country Publication : United Kingdom

Publication Date : 07/11/2005

Publisher : Palgrave Macmillan

Page Length : 256mm

Page Size : 234mm