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A Guide for Time Travellers
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. |
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| Author(s) : | Format : Hardback Book |
| ISBN-10 : 1403997632 | ISBN-13 : 9781403997630 |
| RRP : £25.00 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United Kingdom
Publication Date : 07/11/2005
Publisher : Palgrave Macmillan
Page Length : 256mm
Page Size : 234mm