IMC Planpro Exercises by Palo Alto Software & Kenneth E. Clow & Donald Baack

IMC Planpro Exercises

This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.
Author(s) : Palo Alto Software Format : Paperback Book
ISBN-10 : 0131866303 ISBN-13 : 9780131866300
RRP : £14.99 Best available price : £ / $
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Product Details:

Country Publication : United States

Publication Date : 07/04/2006

Publisher : Pearson Education Limited

Page Length : 208mm

Page Size : 279mm