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This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program. |
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| Author(s) : Palo Alto Software | Format : Paperback Book |
| ISBN-10 : 0131866303 | ISBN-13 : 9780131866300 |
| RRP : £14.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United States
Publication Date : 07/04/2006
Publisher : Pearson Education Limited
Page Length : 208mm
Page Size : 279mm