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Marketing Higher and Further Education by Paul Gibbs & Michael Knapp
An Educator's Guide to Promoting Courses, Departments and Institutions
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.Today's education-as-business environment means that many professionals working in higher and further education need developed business and promotion skills in order to ensure that their course, department or institution maximizes its potential. Student r |
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| Author(s) : Paul Gibbs | Format : Paperback Book |
| ISBN-10 : 0749432942 | ISBN-13 : 9780749432942 |
| RRP : £28.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : Creating success
Country Publication : United Kingdom
Publication Date : 01/11/2000
Publisher : Taylor & Francis Ltd
Page Length : 153mm
Page Size : 234mm