Innovation Management and New Product Development by Paul Trott & Rik Riezebos

Aims to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. This third edition aims to bring a change in structure to set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. Innovation Management and New Product Development, 3/e The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. Brand Management: A Theoretical and Practical Approach, 1/e Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. The book takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.
`Author(s) :` Paul Trott	`Format :` Quantity pack
`ISBN-10 :` 140585328X	`ISBN-13 :` 9781405853286
`RRP :` £71.99	`Best available price :` £ / $
`Prices as of : BST check live prices`

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Product Details:

Country Publication : United Kingdom

Publication Date : 03/08/2006

Publisher : Pearson Education Limited