Entrepreneurship by Peggy A. Lambing & Charles R. Kuehl

Intended for courses in Entrepreneurship and Small Business Management, this text combines theory and background information in areas such as marketing theory, management topics, financial record keeping, and provides check-lists to help students complete a record keeping plan. For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeeping-and provides practical checklists to help students complete a business plan.
`Author(s) :`	`Format :` Mixed media product
`ISBN-10 :` 0130971162	`ISBN-13 :` 9780130971166
`RRP :` £39.99	`Best available price :` £ / $
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Product Details:

Country Publication : United States

Publication Date : 12/09/2002

Publisher : Pearson Education Limited

Page Length : 331mm

Page Size : 254mm