Entrepreneurship by Peggy A. Lambing & Charles R. Kuehl

Entrepreneurship

For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Author(s) : Format : Mixed media product
ISBN-10 : 0132281740 ISBN-13 : 9780132281744
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Product Details:

Country Publication : United States

Publication Date : 11/05/2006

Publisher : Pearson Education Limited

Page Length : 336mm

Page Size : 254mm