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For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success. |
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| Author(s) : | Format : Mixed media product |
| ISBN-10 : 0132281740 | ISBN-13 : 9780132281744 |
| RRP : £50.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United States
Publication Date : 11/05/2006
Publisher : Pearson Education Limited
Page Length : 336mm
Page Size : 254mm