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Releasing CRM's Strategic Value
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. |
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| Author(s) : | Format : Hardback Book |
| ISBN-10 : 0471483044 | ISBN-13 : 9780471483045 |
| RRP : £28.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United States
Publication Date : 28/05/2004
Publisher : John Wiley and Sons Ltd
Page Length : 224mm
Page Size : 235mm