CRM Unplugged by Philip Bligh & Douglas Turk

Releasing CRM's Strategic Value

CRM Unplugged Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Author(s) : Format : Hardback Book
ISBN-10 : 0471483044 ISBN-13 : 9780471483045
RRP : £28.99 Best available price : £ / $
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Product Details:

Country Publication : United States

Publication Date : 28/05/2004

Publisher : John Wiley and Sons Ltd

Page Length : 224mm

Page Size : 235mm