Psychology of Attitude Change and Social Influence by Philip G. Zimbardo & Michael Leippe

Psychology of Attitude Change and Social Influence Intended for the student with no prior background in social psychology, this text covers the relationships existing between social influence, attitude change, and human behavior. It illustrates the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.

This text, part of the "McGraw-Hill Series in Social Psychology", is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.
Author(s) : Philip G. Zimbardo Format : Paperback Book
ISBN-10 : 0070728771 ISBN-13 : 9780070728776
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Product Details:

Series Title : McGraw-Hill Series in Social Psychology

Country Publication : United States

Publication Date : 01/04/1991

Publisher : McGraw-Hill Education - Europe

Page Length : 288mm

Page Size : 236mm