Strategic Marketing for Nonprofit Organizations by Philip Kotler & Alan R. Andreasen

For junior/senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. A conceptual and practical foundation for marketing in nonprofit organizations. For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
`Author(s) :` Philip Kotler & Alan R. Andreasen	`Format :` Paperback Book
`ISBN-10 :` 0131227920	`ISBN-13 :` 9780131227927
`RRP :` £50.99	`Best available price :` £ / $
`Prices as of : BST check live prices`

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Product Details:

Country Publication : United Kingdom

Publication Date : 07/11/2002

Publisher : Pearson Education Limited

Page Length : 536mm

Page Size : 235mm