Marketing Management by Philip Kotler & Nigel Slack

Provides marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Framework for Marketing Management, 3/e "Framework for Marketing Management "provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Operations Management, 4/e This book is intended to provide an introduction to operations management for all students who wish to understand the nature and activities of operations management. Providing a clear, well-structured and interesting treatment of operations management, the text provides both a logical path through the various operations management activities as well as the fundamental understanding of their strategic context.
`Author(s) :` Philip Kotler & Nigel Slack	`Format :` Quantity pack
`ISBN-10 :` 1405853425	`ISBN-13 :` 9781405853422
`RRP :` £77.99	`Best available price :` £ / $
`Prices as of : BST check live prices`

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Product Details:

Country Publication : United Kingdom

Publication Date : 03/08/2006

Publisher : Pearson Education Limited