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On Message by Pippa Norris & John Curtice
Communicating the Campaign
Draws together research on elections and political communication to explore the role of the news media in British voting behaviour. The authors locate the framework within broader theories of campaign communications literature, including that from Canada, Germany, Netherlands and the USA.To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences. |
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| Author(s) : Pippa Norris | Format : Paperback Book |
| ISBN-10 : 0761960740 | ISBN-13 : 9780761960744 |
| RRP : £20.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Country Publication : United States
Publication Date : 26/05/1999
Publisher : SAGE Publications Ltd
Page Length : 224mm
Page Size : 234mm