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Analysis and Application
Introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of this book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become systematic and critical in their thinking about theory.This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. |
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| Author(s) : | Format : Paperback Book |
| ISBN-10 : 007294272X | ISBN-13 : 9780072942729 |
| RRP : £59.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United States
Publication Date : 01/09/2003
Publisher : McGraw-Hill Education - Europe
Page Length : 544mm
Page Size : 228mm