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How Voters Decide by Richard R. Lau & David P. Redlawsk & James H. Kuklinski
Information Processing in Election Campaigns
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences. |
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| Author(s) : Richard R. Lau & David P. Redlawsk & James H. Kuklinski | Format : Paperback Book |
| ISBN-10 : 052161306X | ISBN-13 : 9780521613064 |
| RRP : £18.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : Cambridge Studies in Public Opinion & Political Psychology
Country Publication : United Kingdom
Publication Date : 26/06/2006
Publisher : Cambridge University Press
Page Length : 366mm
Page Size : 228mm