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Discovering the New Drivers of Growth
This volume aims to provide an eye-opening look at the business dilemma of trying to maintain solid growth - with pragmatic solutions on how to accomplish that goal.In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times. |
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| Author(s) : Adrian J. Slywotzky & Karl Weber | Format : Paperback Book |
| ISBN-10 : 0446692700 | ISBN-13 : 9780446692700 |
| RRP : £10.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United States
Publication Date : 20/01/2005
Publisher : Little, Brown & Company
Page Length : 352mm
Page Size : 191mm