How to Grow When Markets Don't by Richard Wise & Adrian J. Slywotzky & Karl Weber

Discovering the New Drivers of Growth

How to Grow When Markets Don't This volume aims to provide an eye-opening look at the business dilemma of trying to maintain solid growth - with pragmatic solutions on how to accomplish that goal.

In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.
Author(s) : Adrian J. Slywotzky & Karl Weber Format : Paperback Book
ISBN-10 : 0446692700 ISBN-13 : 9780446692700
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Product Details:

Country Publication : United States

Publication Date : 20/01/2005

Publisher : Little, Brown & Company

Page Length : 352mm

Page Size : 191mm