Emergence of Modern Marketing by Roy Church & Andrew Godley

These essays highlight innovations in marketing whilst underlining some continuities. Modern marketing and advertising deeply influences the way we perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom.
`Author(s) :` Roy Church & Andrew Godley	`Format :` Paperback Book
`ISBN-10 :` 0714683264	`ISBN-13 :` 9780714683263
`RRP :` £28.99	`Best available price :` £ / $
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Product Details:

Country Publication : United Kingdom

Publication Date : 01/01/2003

Publisher : Taylor & Francis Ltd

Page Length : 160mm

Page Size : 234mm