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Economics of Online Markets and ICT Networks by Russell Cooper & G. Madden & Ashley Lloyd
Examines the economics of platform structure and firm competition within and between online markets, and modern theoretical treatments of regulatory intervention in online markets. This book also examines the consideration of forward-looking experimental analysis of demand for yet to be provided services.Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis. |
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| Author(s) : Russell Cooper & G. Madden | Format : Paperback Book |
| ISBN-10 : 3790817066 | ISBN-13 : 9783790817065 |
| RRP : £46.00 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : Contributions to Economics
Country Publication : Germany
Publication Date : 01/04/2006
Publisher : Physica-Verlag GmbH & Co
Page Length : XI, 267mm