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Attitudes and Opinions by Stuart Oskamp & P.Wesley Schultz
These are exciting times for attitude researchers. New measurement approaches have emerged, new models for the structure and organization of attitudes have been proposed, and new research findings have re-invigorated the field. The widespread availability of desktop computing technology, the rise of the Internet, and the increasingly sophisticated approaches to sampling and polling have awakened a new generation of attitude scholars. This revised edition captures some of the excitement and energy of modern attitude research, while at the same time maintaining scientific objectivity.
The first part provides full coverage of the main research areas in the field, including such topics as social cognition, the structure of attitudes, attitude formation and communication, attitude change, and the relationship between attitudes and behavior. The second part reviews the findings of six of the most studied content areas of attitudes: political attitudes, voting, international attitudes (including terrorism), racial attitudes and racism, gender and sex role attitudes, and environmental attitudes. This third edition of Attitudes and Opinions features: revised chapters and two entirely new chapters covering implicit and environmental attitudes; opinion poll data that has been updated with the most recent findings; additional material on time trends in attitudes about many issues; and an expanded and updated section on international attitudes reflecting the events of 9/11 and the subsequent invasions of Afghanistan and Iraq.
This book can be used as a main or supplementary text in courses on attitudes, opinion, survey research, or persuasion taught in departments of psychology, communication, marketing, sociology, and political science. |
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| Author(s) : Stuart Oskamp | Format : Hardback Book |
| ISBN-10 : 0805847693 | ISBN-13 : 9780805847697 |
| RRP : £42.95 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Country Publication : United States
Publication Date : 17/01/2005
Publisher : Lawrence Erlbaum Associates Inc,US
Page Length : 768mm
Page Size : 259mm