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Managing Product Families by Susan Walsh Sanderson & Mustafa Uzumeri
Strategies for Managing Product Models and Families
The Innovation Imperative presents a series of case studies and develops a framework we can use to classify and explain many of the important competitive phenomena of our time.Manufacturing firms are faced with the unruly challenge of global markets demanding product innovation and extensive product diversification simultaneously. Through case studies and strategies, The Innovation Imperative shows companies how to increase profits and compete more effectively on a global scale by managing product families. While companies have traditionally focused on strategies for single model introduction, this innovative book develops strategies to manage product families to achieve a higher level of global competitiveness. Using graphs, tables and examples from actual companies, the book shows how manufacturing firms can cope with dynamic change through strategies such as: Virtual design; Manufacturing agility; Agile supplier relations. |
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| Author(s) : | Format : Hardback Book |
| ISBN-10 : 078631009X | ISBN-13 : 9780786310098 |
| RRP : £30.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Country Publication : United States
Publication Date : 01/01/1997
Publisher : McGraw-Hill Education - Europe
Page Length : 218 ppmm
Page Size : 242mm