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Buzz Marketing with Blogs for Dummies by Susannah Gardner & Xeni Jardin
The popularity of Weblogs has skyrocketed and businesses are searching for ways to use them to interact with their customers and employees. This guide shows how to use a Weblog to drive marketing, advertising, customer relations, and even corporate communication.In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business - Discuss relevant issues - Provide a clearinghouse for information and expertise - Show your business as a good corporate citizen - Support an exchange of ideas - Get honest feedback from your customers - Affect public opinion If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette - Define your audience and target your blog to reach them - Involve your customers, earn their trust, educate the public, and build community - Avoid possible legal pitfalls while keeping your blog interesting - Encourage contributions and links to your blog - Use images and design an eye-catching format - Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call! |
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| Author(s) : | Format : Paperback Book |
| ISBN-10 : 076458457X | ISBN-13 : 9780764584572 |
| RRP : £15.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : For Dummies S.
Country Publication : United States
Publication Date : 12/04/2005
Publisher : John Wiley and Sons Ltd
Page Length : 384mm
Page Size : 234mm