Portfolio Management Using the Directional Policy Matrix by "The Marketing Process Company"

An interactive software-based tutorial in the "Marketing Planning Series" to help you discover where to focus resources for optimum results. It introduces users to the Directional Policy Matrix (DPM); guides through a case study; and, offers an understanding of the DPM and its application to profitability and sustained growth of your organization. "Portfolio Management Using the Directional Policy Matrix" is an interactive software-based tutorial in the "Marketing Planning Series" to help you discover where to focus resources for optimum results. This tutorial: introduces users to the Directional Policy Matrix (DPM); guides the user through a carefully developed DPM case study; and facilitates a full understanding of the DPM and its application to the profitability and sustained growth of your organization. The tutorial requires only a web browser in order to run.
`Author(s) :` "The Marketing Process Company"	`Format :` Mixed media product
`ISBN-10 :` 0750648910	`ISBN-13 :` 9780750648912
`RRP :` £24.99	`Best available price :` £27.99 / $
`Prices as of : 13/06/2008 12:10:48 PM BST check live prices`

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Product Details:

Series Title : Marketing Planning S.

Country Publication : United Kingdom

Publication Date : 31/05/2000

Publisher : Elsevier Health Sciences