Trademarks by Tom Blackett

Aiming to explain the legal issues surrounding brands to the brand owner and the business advantage of trademarking to the lawyer, this is a guide to all aspects of trademarking. For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
`Author(s) :` Tom Blackett	`Format :` Hardback Book
`ISBN-10 :` 0333725883	`ISBN-13 :` 9780333725887
`RRP :` £55.00	`Best available price :` £ / $
`Prices as of : BST check live prices`

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Product Details:

Series Title : Macmillan business

Country Publication : United Kingdom

Publication Date : 20/02/1998

Publisher : Palgrave Macmillan

Page Length : 144mm

Page Size : 242mm