Mud, Sweat and Beers by Tony Collins & Wray Vamplew

A Cultural History of Sport and Alcohol

Presenting a cultural history of drinking and sport, this work examines the roles masculinity, class and regional identity play in alcohol consumption at matches, races, courses and competitions. Offering a perspective on the culture and commerce of sporting events, it is aimed at cultural historians, anthropologists and sociologists. This work is short-listed for the North American Society for Sport History Book Award 2003. Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the demon drink. Yet despite current prohibitions and the widespread acceptance of alcohols deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to bond by drinking together. Indeed, many of todays major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.
`Author(s) :` Tony Collins & Wray Vamplew	`Format :` Paperback Book
`ISBN-10 :` 1859735584	`ISBN-13 :` 9781859735589
`RRP :` £15.99	`Best available price :` £ / $
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Product Details:

Series Title : Global Sport Cultures

Country Publication : United Kingdom

Publication Date : 23/05/2002

Publisher : Berg Publishers Ltd

Page Length : 160mm

Page Size : 234mm