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Emotional Selling by David Yule
It is estimated that 80 per cent of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer and extracting the right emotional response. Updated and revised, this book sets out a tried and tested technique to achieve this objective.It has been estimated that 80 per cent of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer and extracting the right emotional response. Updated and revised, this book sets out a tried and tested technique to achieve this objective by thinking, acting and responding on the basis of emotion. This book should enable readers to dramatically improve their sales performance, and enjoy it at the same time. Areas covered include: motivating people to talk to you; finding out what they really, really need; proposing solutions; addressing concerns; and achieving a genuine win-win close. |
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| Author(s) : David Yule | Format : Paperback Book |
| ISBN-10 : 1852524219 | ISBN-13 : 9781852524210 |
| RRP : £12.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Country Publication : Canada
Publication Date : 03/12/2002
Publisher : Management Books 2000 Ltd
Page Length : 148mm
Page Size : 210mm