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ThinkPad by J. Purdy & Tom Kosnik
A Different Shade of Blue - How IBM Created the Most Successful Brand in Computer History
This text reveals the inside story behind the creation of the most successful computer brand in history. Through interviews with the ThinkPad team and IMB executives, and access to internal documents, it provides an insight into the workings of an IBM brand team.ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product. |
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| Author(s) : | Format : Paperback Book |
| ISBN-10 : 0672317567 | ISBN-13 : 9780672317569 |
| RRP : £18.50 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Country Publication : United States
Publication Date : 06/10/1999
Publisher : Pearson Education (US)
Page Length : 528mm
Page Size : 235mm