Kleppners Advertising Procedure by J.Thomas Russell & W.Ronald Lane & Otto Kleppner

This classic book introduces advertising as both an art and science while providing readers with a broad discussion of advertising issues and functions. For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This classic text introduces advertising as both an art and science while providing a broad overview of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications.
`Author(s) :` Otto Kleppner	`Format :` Hardback Book
`ISBN-10 :` 0130328774	`ISBN-13 :` 9780130328779
`RRP :` £49.99	`Best available price :` £ / $
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Product Details:

Country Publication : United States

Publication Date : 31/08/2001

Publisher : Pearson Education Limited

Page Length : 697mm

Page Size : 254mm