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Men and Menswear by Laura Ugolini
Sartorial Consumption in Britain, 1880-1936
By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly'.Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period. |
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| Author(s) : Laura Ugolini | Format : Hardback Book |
| ISBN-10 : 0754603849 | ISBN-13 : 9780754603849 |
| RRP : £55.00 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : History of Retailing & Consumption S.
Country Publication : United Kingdom
Publication Date : 28/09/2007
Publisher : Ashgate Publishing Group
Page Length : 332mm
Page Size : 234mm