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India by Niclas Ljungberg
The World's Next Superbrand
As the world's seventh largest and second most populous country, India has always played a part in world affairs. But now India is making its mark on the map for a different reason. For the country is totally focused on one vision: to become a first-world, developed nation by 2020. As a result, India is being managed and advertised like a brand, and capturing the imagination of the world. By looking at how India has branded, marketed and promoted itself, this book provides a unique insight into the country's economy, people and culture. Moreover, the author examines the huge impact Brand India has had in a number of sectors (investment, exports, policy, tourism, technology, media) and what the future holds for the world. |
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| Author(s) : Niclas Ljungberg | Format : Paperback Book |
| ISBN-10 : 0462099016 | ISBN-13 : 9780462099019 |
| RRP : £9.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Series Title : Great Asian Brands S.
Country Publication : United Kingdom
Publication Date : 01/10/2007
Publisher : Marshall Cavendish
Page Length : 192mm
Page Size : 198mm