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Creativity, Strategies, Solutions
Emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. This book offers a simple model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message."Business Communication Design: Creativity, Strategies, Solutions" by Pamela Angell emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple, yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. "Business Communication Design" addresses the variety of communication options that modern workers face. |
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| Author(s) : Pamela A Angell | Format : Mixed media product |
| ISBN-10 : 0072859857 | ISBN-13 : 9780072859850 |
| RRP : £65.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United Kingdom
Publication Date : 01/06/2003
Publisher : McGraw-Hill Education - Europe
Page Length : 608mm
Page Size : 251mm