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Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.Paul Elkin provides a practical guide to developing successful business plans and strategies. "Mastering Business Planning and Strategy" looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing and managing change. |
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| Author(s) : Paul Elkin | Format : Paperback Book |
| ISBN-10 : 185418329X | ISBN-13 : 9781854183293 |
| RRP : £14.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United Kingdom
Publication Date : 16/02/2007
Publisher : Thorogood
Page Length : 240mm
Page Size : 212mm