|
|
|||
How Political Advertisements Shrink and Polarize the Electorate
Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose. |
|
| Author(s) : Shanto Iyengar | Format : Hardback Book |
| ISBN-10 : 0684837110 | ISBN-13 : 9780684837116 |
| RRP : £10.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Country Publication : United Kingdom
Publication Date : 06/10/1997
Publisher : Simon & Schuster Ltd
Page Length : 272mm
Page Size : 240mm