Going Negative by Stephen Ansolabehere & Shanto Iyengar

How Political Advertisements Shrink and Polarize the Electorate

Going Negative Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.

Author(s) : Shanto Iyengar Format : Hardback Book
ISBN-10 : 0684837110 ISBN-13 : 9780684837116
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Product Details:

Country Publication : United Kingdom

Publication Date : 06/10/1997

Publisher : Simon & Schuster Ltd

Page Length : 272mm

Page Size : 240mm