Aftermarketing Ppr by Vavra

How to Keep Customers for Life through Relationship Marketing

Aftermarketing Ppr The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.
Author(s) : Vavra Format : Paperback Book
ISBN-10 : 0786304057 ISBN-13 : 9780786304059
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Product Details:

Country Publication : United States

Publication Date : 01/05/1995

Publisher : McGraw-Hill Education - Europe

Page Length : 314mm

Page Size : 229mm