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Cross Cultural Behaviour in Tourism by Yvette Reisinger & Lindsay Turner
Concepts and Analysis
Intended for those in the following areas of industry: Tourism; Marketing; and Management. This book illustrates the importance of cultural background in the tourist experience. It shows how to understand this background to achieve successful marketing and increased profits, providing statistical and analytical tools."Cross-Cultural Behaviour in Tourism: Concepts and Analysis" is important reading for those in the following areas of industry: Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation; Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies; Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds. Tourism is a service industry where people from different nationalities meet. In today's international marketplace, it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials. It illustrates the importance of cultural background in the tourist experience. It shows how to understand this background to achieve successful marketing and increased profits. It provides statistical and analytical tools and explains how to use them to analyse this vital cross cultural behaviour. |
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| Author(s) : | Format : Paperback Book |
| ISBN-10 : 0750656689 | ISBN-13 : 9780750656689 |
| RRP : £30.99 | Best available price : £ / $ |
| Prices as of : BST check live prices | |
Product Details:
Country Publication : United Kingdom
Publication Date : 27/11/2002
Publisher : Elsevier Science & Technology
Page Length : 368mm
Page Size : 234mm